Modernizing Consumer Sampling and Engagement

GratisIQ is a digital solution that eliminates labor at in-venue product sampling events while capturing verified insights from consumers and venues.

Our Solution

$2B is spent by the alcohol industry on sampling events where brand ambassadors self-report results. GratisIQ is a turnkey, white label sampling solution that provides additional value to brands.

Secure, Automated Payments

Leverage unique point-of-sale integrations to pay for samples ordered by qualifying consumers

Real-Time Insights

Track consumers and venues via POS to measure sales impact

Ongoing Engagement

Distribute ads, promos and surveys
post-sample

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How It Works

GratisIQ offers a higher quality sampling experience with consistent brand messaging not prone to human error.

Step 1

Consumer scans a QR code or texts an SMS number customized for each sampling event. No app required.

Step 2

Consumer engages with brand content and clicks “Redeem”.

Step 3

Consumer confirms LDA and registers with their name and mobile number.

Step 4

Consumer shows confirmation screen to staff. Staff records order on preprogrammed tab and serves sample.

Key Benefits

For Brands

  • Increase speed and reach for liquid to lips initiatives

  • Ensure consistent brand messaging

  • Utilize verified consumer and POS data to measure campaign effectiveness

  • Engage consumers digitally long-term

  • Reduce agency expenditures

For Venues

  • Access more sampling opportunities

  • Simplify sampling coordination and execution

  • Delight consumers with free products

  • Boost sales at no added cost

Latest Insights

Gratis is committed to providing brands, distributors and venues with valuable insights that help improve consumer engagement.

The Digital Technology Advantage: Redefining Consumer Sampling

Mastering the art of sampling and engaging with consumers is not just a strategy but a crucial differentiator for brands. It’s the pathway to making genuine connections, standing out, and unlocking valuable insights. Let’s explore how digital technology can tackle the challenges brands encounter when executing their sampling initiatives.

Read More »

About Our Company

Sampling is the alcohol industry’s go-to method for building consumer awareness and loyalty. While liquid-to-lips exposure is undeniably valuable, the lack of verifiable data from traditional methods represents a lost opportunity for both brands and consumers.

Gratis Intelligence is the culmination of experience from a diverse leadership team with backgrounds in data science, fintech, beverage alcohol and CPG marketing. By combining point-of-sale integrations and cutting-edge payments technology with deep industry expertise, we are building an ecosystem where brands can connect with consumers in more meaningful and compliant ways, driving growth within venues while enhancing customer engagement.

Connect With Us

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