Gratis Intelligence is building the automated, transparent, and scalable sampling infrastructure for the beverage industry — and soon, all of CPG.

We automate consumer trial at scale — eliminating fraud, removing labor, reducing cost, and delivering verified consumer + retail insights in real-time.
Traditional sampling hasn't changed in 30 years—it's still manual, unverifiable, and expensive.
Meanwhile, POS systems have become ubiquitous and brands demand ROI transparency. GratisIQ exists because the infrastructure finally exists to automate what was previously impossible.

After years of unverified sampling, lost spend, and analog field teams, we built the first POS-integrated sampling engine — verifying every redemption in real-time, tied to receipt + SKU. What started as a fix for one spirits portfolio became infrastructure for payouts, attribution, and measurable sales lift.
Agencies and brands inspire consumer demand.
We decided to make it measurable, scalable, and digital.
Additional POS integrations and the introduction of a self-service sampling dashboard unlocked regional and then national rollout — no staffing, no scheduling, no manual reporting. Venues saw 15–25% sales lift on sampling nights, while brands reduced sampling costs by up to 40% and saw up to 115% lift on featured products during campaign windows.
Sampling became infrastructure — always-on, POS-driven, and scalable.
We're expanding beyond alcohol into food, beauty, and wellness — building a universal CPG Sampling OS where every trial is verified, attributed, and tied to measurable retail lift. Powered by POS data, sampling becomes dynamically optimized by inventory, price, and past performance — just like digital advertising, but in the real world.
Sampling is finally scalable — enabled by software, not staff.
How we design sampling programs that are measurable, compliant, and built to scale for brands and venues.
No black-box reporting. No unverifiable metrics.
Every sample, payout, and consumer interaction is receipt-backed and traceable. Visibility replaces uncertainty — for brands and venues alike.
Sampling decisions shouldn't run on "we think it worked."
We prove what worked — SKU by SKU, venue by venue, guest by guest. Outcomes guide spend, not assumptions.
We don't just power campaigns — we grow them.
When brands win, venues win. When venues win, we scale with them. Sampling becomes a shared engine of revenue, not a one-off promotion.
Join the platform that is changing how brands and consumers connect in the physical world.
Questions before getting started? Contact us or email hello@gratisiq.com