For Brands

Smarter sampling with measurable ROI.

Launch POS-verified sampling campaigns directly through participating bars and restaurants — no ambassadors, no manual reporting, real consumer attribution.

Active Campaign
Live Processing
2,406
Incremental sales lift
+$18.4K
POS-verified during campaign
Marketing opt-ins
312 consumers (28%)
Verified email + phone capture
The old Way

Sampling has been slow, expensive, and impossible to measure.

The GratisIQ Way

Turn sampling into a verified acquisition channel.

Powered by the POS, not ambassadors. We replace guesswork with hard data.

No Manual Reports
POS verification in real time.
No Ambiguity
Know exactly who, where, and when.
Real Consumer Data
Capture CRM profiles with every sip.
WHY GRATISIQ

Why leading brands
use GratisIQ

Remove operational friction. Deliver verified performance.

Benefits Section
0 headcount
Scale Without Ambassadors

Activate POS-integrated venues instantly — no ambassadors, no scheduling, no field teams.

0% targeted
Target The Right Consumers

Reach consumers by product, price point, region, and occasion — and turn trial into repeat purchase.

Real-time
Measure Real Sales

See every sample, sale, survey, and opt-in — all POS-verified and tied to specific venues.

Outcome-based
Pay Only For Results

Pay per verified sample, not per hour of ambassador time.

0 states
Stay Compliant

Meet local sampling limits and ABC regulations across markets — seamlessly.

Centralized
Manage Everything In One Place

Plan campaigns, invite venues, and measure impact — all from one dashboard.

The GratisIQ Dashboard

Everything needed to
scale sampling

Plan, launch, and measure compliant sampling programs at scale.

WHY GRATISIQ

Why brands
switch to GratisIQ

See how GratisIQ replaces costly, unscalable ambassador programs
with verified, data-driven sampling.

Comparison Section
Ambassador-Led Sampling
COST $300 per 2–3 hr event regardless of performance ($4–$6 per sample at 50-75 samples)
SPEED Subject to ambassador availability and scheduling
DATA Self-reported, delayed, unreliable
SCALE Constrained by staffing and geography
COMPLIANCE Dependent on ambassador execution
GratisIQ
COST $3.50–$5.00 per verified sample — predictable, performance-based
SPEED Activate instantly — run campaigns anytime, anywhere
DATA Verified, real-time consumer + SKU-level sales data
SCALE Expand to more venues, more markets, more often
COMPLIANCE Automated age + compliance controls via POS integration
22%
Consumer Participation
130%
On-Prem Sales Lift
40%
Marketing Opt-ins
Based on aggregated GratisIQ campaign data (2025)
Our Pricing

Pricing built around
outcomes, not overhead

Flexible plans for pilots, regional activations, and national campaigns.

Pilot

Testing new products, markets, or venue partnerships.

Platform Fee
$1,000/month
200 samples • Effective Rate: $5.00/sample
Book a Call

Scale

Ongoing sampling in multiple DMAs with broad distribution.

Platform Fee
$17,500/month
5,000 samples • Effective Rate: $3.50/sample
Book a Call
GratisIQ generates measurable outcomes — not just impressions.
Typical campaigns generate verified consumer data, incremental on-premise sales, and retail pull-through.
Estimate your expected results below.

Passthrough Costs

Platform fees are separate from campaign passthrough costs associated with each activation, including:
· Product cost 
· Staff gratuity
· Applicable taxes
· Lightweight in-venue signage

Brands pre-fund expected passthrough budget. Unused funds roll over or can be refunded.

ROI CALCULATOR

See your
sampling ROI

Calculate the expected returns from a POS-verified sampling campaign. All outcomes are based on POS-verified transactions — not estimates.

ROI Calculator
Configure Your Campaign
SAMPLE TARGET
1,000 samples
AVG. PER SAMPLE PRICE TO VENUES
$8.00
ESTIMATED TOTAL ACTIVATION COST
$14,740
GratisIQ Fee
$1,000/month
Effective Rate Of $4.50/Sample
Passthrough Costs
$2,048
$8.00 Drink + 20% Tip + 8% Tax = $10.24/Sample
Expected Outcomes
Consumers Served
1,000
POS-Verified + Registration-Verified
Marketing Opt-Ins (18%–28%)
180-280
Name + Email + Phone Shared
Survey Responses (12%–22%)
120-220
Taste Rating + Purchase Intent Data
On-Premise Sales Lift
$6,000–$9,000
60%–110% lift in on-premise sales based on average drink price
Post-Event Sales Lift (30 Days)
$1,920–$3,840
20%–40% lift over 30 days based on continued pull-through at participating venues
Off-Premise Bottles Purchased
50-110
$1,750–$3,850 retail value. 5%–11% conversion with a $6–$8 rebate (based on a $35 MSRP)
Projected Campaign ROI: 3.1x Return On Investment
How is return calculated?
Return Multiple = Total Projected Value / GratisIQ Fee
On-premise revenue (mid) $0
Post-event revenue (mid) $0
Off-premise bottle value (mid) $0
Opt-in value (mid × $25) $0
Total Value $0
÷ GratisIQ Fee $0
TESTIMONIALS

Trusted by the brands
that shape the industry

Hear from brand leaders who are transforming sampling with GratisIQ.

brand Testimonials
★★★★★

"Finally, there's an accountability and measurement tool for the on-trade. GratisIQ enables brands to quantify sampling impact in bars, clubs, and restaurants — the channel where trial and loyalty are built."

RW
Rodney Williams
Former President
DIAGEO BEER COMPANY AND DIAGEO CANADA
Brand sampling experience
★★★★★

"The best innovations seem obvious after the fact. GratisIQ is one of those. How did this not exist before?"

JR
Jeff Reine
Former VP, Global Digital Consumer Engagement
THE COCA-COLA COMPANY
★★★★★

"Connecting marketing exposure to actual purchase behavior has long been one of CPG's hardest measurement problems. GratisIQ brings that connection closer to real time."

CC
Christopher Caruso
Former VP Of Programmatic Enablement
NIELSEN CATALINA SOLUTIONS
★★★★★

"GratisIQ's campaign portal for brands offers unprecedented control and impact visibility for product sampling. This self-serve capability empowers brand owners and activation teams in a way that simply hasn't been possible in the industry and will dramatically improve sampling execution rates, drive greater clarity in the process of deploying samples, and accurately measure their impact in a timely manner. It's a seismic shift in sampling's role within marketing that is being created by this technology."

SG
Joe Davis
Former Manager Of Research
ACOSTA SALES & MARKETING
LEARN MORE

Frequently asked
questions

Book a demo

How quickly can we launch a campaign?

Most brands can launch within 2–4 weeks, depending on market and POS integration requirements. Once campaign details are finalized, venue activation and dashboard setup move quickly — no staffing or ambassador coordination required.

Do we need to manage venues or logistics ourselves?

No. GratisIQ automates venue invitations, consumer verification, payouts, and reporting through POS integrations. Your team controls the campaign from the dashboard without managing field teams or manual reporting.

How is performance verified?

Every sample is logged directly through the venue’s POS system and tied to a verified guest registration. Sales lift, opt-ins, and engagement metrics are tracked in real time — no surveys or estimates required.

What happens after the first call?

We’ll outline a recommended pilot structure, projected ROI, activation timeline, and estimated costs. If there’s alignment, we move into onboarding and campaign setup — no long-term commitments required to start.

Ready to revolutionize
your sampling strategy?

Join the platform that is changing how brands and consumers connect in the physical world.

Questions before getting started? Contact us or email hello@gratisiq.com